{"product_id":"prototypical-mbta-station-and-bus-signage-1966","title":"Prototypical MBTA Station and Bus Signage 1966","description":"\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Institute of Contemporary Art Boston\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType(s):\u003c\/strong\u003e Print\u003cbr\u003e\u003cstrong\u003eID:\u003c\/strong\u003e \u003cspan\u003e2026042907\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003cspan\u003eWardMaps LLC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/wardmaps.com\/products\/boston-in-transit-mapping-the-history-of-public-transportation-in-the-hub-1\"\u003e\u003cem\u003eBoston in Transit\u003c\/em\u003e\u003c\/a\u003e Book \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eFigures:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e9.14 - Prototypical MBTA Station Signage, 1966\u003c\/strong\u003e\u003cbr\u003eThe uppermost portion of each signage “ribbon” was reserved for white text of a station or line name set on a background color of the appropriate transit line. Below each ribbon’s colored section was a white portion of varying height. The height was a factor of the function of the particular sign. Black text, smaller than that of the station or line name above, was used in the lower white portion. The black text clarified a station’s secondary name—“Washington” beneath “Downtown Crossing,” for example—or provided directional information—“exit to street,” “outbound,” etc. Variants of ribbons for transfer stations featured two colored portions stacked.\u003cbr\u003e\u003cstrong\u003e9.17 Prototypical MBTA Bus Signage, 1966\u003c\/strong\u003e\u003cbr\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eManual of Guidelines and Standards\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003especified a prototypical bus stop sign (left), to be pole-mounted, and prototype rollsign curtain sections (right), to be displayed by rubber-tired transit vehicles. On the signage, route numbers, destinations, and route information stand out in white. The color of each background indicates the rapid transit line served by a particular bus or trackless trolley route. The background for a route not connecting with a rapid transit station (96 Medford Sq) is black.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"WardMaps LLC","offers":[{"title":"Small (8.5\" x 11\" Paper) \/ No Frame","offer_id":48222290280640,"sku":null,"price":14.95,"currency_code":"USD","in_stock":true},{"title":"Small (8.5\" x 11\" Paper) \/ Small\/No Matting: Black","offer_id":48222290313408,"sku":null,"price":64.95,"currency_code":"USD","in_stock":true},{"title":"Small (8.5\" x 11\" Paper) \/ Custom\/Archival: Black Basic","offer_id":48222290346176,"sku":null,"price":164.95,"currency_code":"USD","in_stock":true},{"title":"Small (8.5\" x 11\" Paper) \/ Custom\/Archival: Black Stepped","offer_id":48222290378944,"sku":null,"price":164.95,"currency_code":"USD","in_stock":true},{"title":"Small (8.5\" x 11\" Paper) \/ Custom\/Archival: Mahogany Finish","offer_id":48222290411712,"sku":null,"price":164.95,"currency_code":"USD","in_stock":true},{"title":"Small (8.5\" x 11\" Paper) \/ Custom\/Archival: Walnut Finish","offer_id":48222290444480,"sku":null,"price":164.95,"currency_code":"USD","in_stock":true},{"title":"Small (8.5\" x 11\" Paper) \/ Economy\/Non-Archival: Black","offer_id":48222290477248,"sku":null,"price":89.95,"currency_code":"USD","in_stock":true},{"title":"Studio (11\" x 14\" Paper) \/ No Frame","offer_id":48222290510016,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Studio (11\" x 14\" Paper) \/ Studio\/No Matting: Black","offer_id":48222290542784,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ No Frame","offer_id":48222290575552,"sku":null,"price":29.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ Custom\/Archival: Black Basic","offer_id":48222290608320,"sku":null,"price":224.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ Custom\/Archival: Black Stepped","offer_id":48222290641088,"sku":null,"price":224.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ Custom\/Archival: Mahogany Finish","offer_id":48222290673856,"sku":null,"price":224.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ Custom\/Archival: Walnut Finish","offer_id":48222290706624,"sku":null,"price":224.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ Economy\/Non-Archival: Black","offer_id":48222290739392,"sku":null,"price":119.95,"currency_code":"USD","in_stock":true},{"title":"Medium (13\" x 19\" Paper) \/ Medium\/No Matting: Black","offer_id":48222290772160,"sku":null,"price":99.95,"currency_code":"USD","in_stock":true},{"title":"Intermediate (18\" x 24\" Paper) \/ No Frame","offer_id":48222290804928,"sku":null,"price":49.95,"currency_code":"USD","in_stock":true},{"title":"Intermediate (18\" x 24\" Paper) \/ Custom\/Archival: Black Basic","offer_id":48222290837696,"sku":null,"price":299.95,"currency_code":"USD","in_stock":true},{"title":"Intermediate (18\" x 24\" Paper) \/ Custom\/Archival: Black Stepped","offer_id":48222290870464,"sku":null,"price":299.95,"currency_code":"USD","in_stock":true},{"title":"Intermediate (18\" x 24\" Paper) \/ Custom\/Archival: Mahogany Finish","offer_id":48222290903232,"sku":null,"price":299.95,"currency_code":"USD","in_stock":true},{"title":"Intermediate (18\" x 24\" Paper) \/ Custom\/Archival: Walnut Finish","offer_id":48222290936000,"sku":null,"price":299.95,"currency_code":"USD","in_stock":true},{"title":"Large (24\" x 36\" Paper) \/ No Frame","offer_id":48222290968768,"sku":null,"price":69.95,"currency_code":"USD","in_stock":true},{"title":"Large (24\" x 36\" Paper) \/ Custom\/Archival: Black Basic","offer_id":48222291001536,"sku":null,"price":364.95,"currency_code":"USD","in_stock":true},{"title":"Large (24\" x 36\" Paper) \/ Custom\/Archival: Black Stepped","offer_id":48222291034304,"sku":null,"price":364.95,"currency_code":"USD","in_stock":true},{"title":"Large (24\" x 36\" Paper) \/ Custom\/Archival: Mahogany Finish","offer_id":48222291067072,"sku":null,"price":364.95,"currency_code":"USD","in_stock":true},{"title":"Large (24\" x 36\" Paper) \/ Custom\/Archival: Walnut Finish","offer_id":48222291099840,"sku":null,"price":364.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2422\/2937\/files\/designintransitp11.jpg?v=1777485740","url":"https:\/\/wardmaps.com\/products\/prototypical-mbta-station-and-bus-signage-1966","provider":"WardMaps LLC","version":"1.0","type":"link"}